L I F E S T Y L E C O L L E C T I O N
Plant-based products have seen a huge rise in popularity and our PureCraft Lifestyle collection has been created to capture this growth.
We aim to be the number one choice for bakers when it comes to non-dairy, vegan and plant-based consumer products. Using the technical expertise at our Centre of Excellence - allied with our unrivalled sourcing - we intend to create Europe’s premier plant-based lifestyle product mixes.
Looking forward, our Global Insight Team will strive to keep our bakers ahead of the curve in this sector. As interest in plant-based options continues to grow, we will continually seek healthy options for our customers, including fat and sugar reduction.
By offering these sustainable solutions and keeping pace with this transformation of consumer lifestyle choices, we will play our part in growing the circular economy.