At the end of another successful Veganuary, we take a closer look at the Vegan Society, who were instrumental in bringing the benefits of veganism into the wider public consciousness over the years, and today have given the stamp of approval to our Lifestyle range.

A day in the life of David Mountford – Business Manager – Craft & Confectionery

A productive event with the CBA for AB Mauri’s PureCraft and ProGrains team

A day in the life of Hannah Jones – Field Development Manager (Sweet Goods) for the New Product Development Field Team

AB Mauri’s long-established heritage as a premium supplier of bakery ingredients – allied to our in-depth knowledge of product formulation and product application, is well renowned – and has been fundamental in the development of the Pure ProGrains range.

AB Mauri is pleased to introduce the new healthy bread mix range, Pure ProGrains. The four new mixes are innovative concepts that have been specially designed to make it simple for craft and medium size bakeries to produce breads, that not only taste fantastic, but also deliver several significant health and nutritional benefits.

PureCraft offer a delightful array of flexible mixes that go a long way to helping our craft customers improve their margins.

The proof’s very much in the pudding for PureCraft’s Vegan Chocolate Mix

PureCraft mixes and icings help five colleges send students to premier baking student conference.

In recent years the craft baking sector – especially that of confectionery – has undergone significant change, and continues to grow year on year.

The summer of 2021 saw AB Mauri launch the dedicated PureCraft brand, with a proposition that was developed from a clear understanding of researched consumer trends that culminated in a range of premium mixes for the craft and artisan bakery sector.

Veganism doesn't only bring benefits to your own health and that of the planet - it can also be brilliant for business too.

AB Mauri is delighted to introduce PureCraft to the UK and Ireland bakery market.